Bill Bowker (Press Democrat photo by John Burgess.)

KRSH Radio listeners got treated to a classic April Fool’s Day joke this April 1.

Those who tuned into 95.9 FM in Santa Rosa this morning heard a station identification they weren’t expecting.

“Today, we’re KVRE, at least ‘til 3 p.m.,” said KRSH DJ Bill Bowker.

For locals with long memories, those call letters are a treasured bit of nostalgia.

Founded in 1974, KVRE garnered a loyal following until it went off the air in 1988, with an eclectic mix of music and a laid-back attitude.

“It was a rallying point for the Sonoma County when it was changing,” said former KVRE DJ Scott Murray, who returned to take a shift on the air this morning.

“The good old boy kind of thing was receding, and a lot of people who were moving up from the Bay Area were taking a more prominent role in the area,” said Murray, who now works in the Sonoma County Public Defenders’s office.

Today’s on-air prank confused some people with its sudden flashback to the ‘70s, also bringing back former KVRE DJs Scott Kinsey, Bob Sala and “Daisy.”

“Some of the newer listeners called and didn’t know about KVRE,” said Bowker, a mainstay at KVRE from 1979 until the end.

“Then somebody called and said they found their old KVRE T-shirt that doesn’t seem to fit them anymore,” Bowker said.


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  1. Tim

    Very funny.We love KRSH.Remember the day KVRE changed to a mainstream pop/rock station? Yikes. Luckily we have the Krush now.Also remember the radio station was at the corner of Hwy 12 and Farmers.Still have some KVRE bumper stickers!

    April 1st, 2013 9:42 am

  2. billy

    Nice! Listening right now, and loving it. This is more of a treat than a joke.

    April 1st, 2013 10:06 am

  3. Long John

    At one point KVRE broadcast on Whistler Ave…and had chickens that lived at the small building. In fact, there is a rooster on the cover of the KVRE record album.

    When the FCC told Ed LaFrance he could no longer simulcast the AM & FM signals, he put in a trailer & created a separate studio for the AM (KVRE-AM)…

    KVRE was a 1kw daytime station, and it had the most hilarious sign off I’ve ever heard…The AM Tower was off of Summerfield Dr, the FM tower was on Whistler Av…

    The FM signal was hard to get in Calistoga, so we’d go for a cruise with a portable radio and a six pack…

    Although the radio signals didn’t extend very far, the station was doing many of the same things the infamous KFAT (Gilroy, CA) was doing.

    November 24th, 2013 1:13 pm

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