Late last year, Santa Rosa’s KRSH, Radio 95.9 FM, long a bastion of alternative music, took a turn toward the middle of the road.
The changes prompted KRSH morning host Brian Griffith to move to KRCB, and Bill Bowker, longtime afternoon host at KRSH, took its morning shift.
But starting Monday, Jan. 27, Bowker moves back to afternoons.
“The format of KRSH will be Americana, roots, blues and singer-songwriters,” Bowker said. “Listeners didn’t like the younger-tiered music, so we’re going kinda back to where we were some years ago.”
The DJ lineup will be: Bob Sala, 6-10 a.m.; Andre, 10 a.m.-3 p.m.; Bowker, 3-7 p.m.; Amber, 7-10 p.m.
“We’re regrouping,” Bowker said. “We’re ready to get back to the roots of things. Management had wanted to add some younger music into it, but there’s enough of that around. The demo that supports us is age 35-plus.”